New Balance

16 products  ·  Free UK delivery

New Balance has built its reputation on genuine craftsmanship since 1906, growing from a small Boston arch support business into one of the world's most respected footwear brands. Famous for its commitment to quality manufacturing and understated design, the brand's iconic N logo has become a symbol of authentic sports heritage. Butterworths stocks a great range of New Balance trainers, ideal for everyday comfort and classic style.

The Story of New Balance

New Balance was founded in 1906 in Boston by English immigrant William J. Riley, initially producing arch supports and orthopedic footwear under the name New Balance Arch Support Company. The brand made its first running shoe in 1938 and began developing a genuine reputation for handcrafted, performance focused footwear through the following decades. In 1972, Jim Davis purchased the company, and just four years later the New Balance 320 was rated the number one running shoe on the market, launching the brand into worldwide prominence and setting the foundation for the New Balance we know today.

What New Balance Is Known For

New Balance is perhaps most famous for its enduring commitment to manufacturing in the United States and United Kingdom, a genuinely rare stance in an industry where most production has moved overseas. The brand's UK factory in Flimby, Cumbria has been producing Made in UK footwear since 1982, giving New Balance a unique domestic manufacturing story among major trainer brands. Iconic models like the 990, 574 and 327 have become staples of both performance running and everyday casual style, known for their understated design and genuinely comfortable fit.

Why New Balance Is Worth Buying

New Balance trainers are built with a serious focus on quality construction and fit, often available in multiple width options, a level of consideration for genuine foot comfort that many competitor brands do not offer. The brand's commitment to domestic manufacturing in both the US and UK also reflects a dedication to craftsmanship and quality control that shows in the finished product. Beyond performance, New Balance has earned a reputation for understated, timeless design that has made it a genuine favourite in both sport and street style circles.

Styling Tips

Classic New Balance silhouettes like the 574 or 327 pair effortlessly with jeans, joggers or wide leg trousers for an easy, contemporary casual look. For running or training, New Balance's performance ranges offer genuine technical benefits, so choose based on your specific activity and foot shape given the brand's range of width fittings. Muted, tonal colourways are something of a New Balance signature, so consider building outfits around neutral greys, navy or muted greens to complement the trainers' understated aesthetic.

New Balance for Every Type of Wearer

New Balance offers a genuinely broad range spanning dedicated performance running shoes, retro lifestyle trainers and everyday casual footwear, meaning there is a suitable option whether you are training for a marathon or simply looking for a comfortable everyday shoe. The brand's numbering system for its models, such as the 574 or 990, reflects specific design purposes and technical features, helping customers navigate the range more easily once they understand what the numbers signify. This thoughtful approach to product development is part of why New Balance has earned such consistent loyalty from footwear enthusiasts over the decades.

Why Buy Your New Balance From Butterworths

Butterworths stocks a genuine range of New Balance trainers, giving customers in Rochdale access to this respected brand's blend of comfort, craftsmanship and classic design. All our New Balance stock is fully authentic, and our team understands the nuances of fit across different New Balance ranges, so we can help you find the right trainer whether you are after everyday comfort or performance running support. With reliable UK delivery and honest, knowledgeable service, Butterworths is a trusted choice for New Balance shoppers.

Frequently Asked Questions