Lacoste

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Lacoste has embodied effortless French elegance since tennis champion Rene Lacoste created his revolutionary pique polo shirt in the late 1920s. The iconic crocodile logo has come to represent timeless, sporty sophistication loved across the world. Butterworths stocks a great range of Lacoste polo shirts and clothing, bringing genuine French style credentials to your everyday wardrobe.

The Story of Lacoste

Lacoste was born from the vision of French tennis champion Rene Lacoste, who in the late 1920s grew tired of the heavy, restrictive shirts worn by tennis players of the era. He designed a lightweight, short sleeved shirt in breathable pique cotton, a radical departure from the stiff long sleeved shirts that had come before. Lacoste earned the nickname the Crocodile for his tenacious playing style, and this became the inspiration for the now famous embroidered crocodile logo, one of the very first instances of a visible branded logo appearing on clothing. The brand officially launched in 1933 and has remained a symbol of relaxed French sophistication ever since.

What Lacoste Is Known For

Lacoste is best known for its original pique polo shirt, a design so influential that it essentially created an entirely new category of clothing that countless brands have since copied. The brand has stayed close to its tennis and sporting roots while broadening into a full lifestyle label covering knitwear, outerwear, footwear and accessories. The crocodile logo itself has become one of the most recognisable emblems in fashion, symbolising a particular kind of understated, preppy elegance that has remained fashionable for generations.

Why Lacoste Is Worth Buying

A genuine Lacoste polo offers a level of quality that is immediately noticeable, from the weight and breathability of the pique cotton to the ribbed collar and cuffs that hold their shape wash after wash. Choosing Lacoste means buying into nearly a century of design heritage and a logo with genuine sporting provenance, rather than a generic imitation. The brand's clean, classic aesthetic also means pieces rarely go out of style, making them a genuinely worthwhile long term wardrobe investment.

Styling Tips

The classic Lacoste polo works well tucked into chinos for a smart casual look, or left untucked with jeans for something more relaxed. Layer a Lacoste jumper over a shirt for an easy preppy outfit, or wear a polo under a blazer for a smarter, tennis inspired take on office wear. Stick to classic colours such as navy, white or pale green for maximum versatility, and let the crocodile logo provide a subtle signature touch rather than overpowering the outfit.

Lacoste Beyond the Polo Shirt

While the pique polo remains the brand's signature piece, Lacoste has developed a genuinely comprehensive lifestyle offering over the decades, including tailored outerwear, knitwear, footwear and fragrance. The brand has also collaborated with contemporary designers and other fashion houses over the years, injecting fresh energy into its collections while never straying too far from the clean, sporty elegance that Rene Lacoste first established on the tennis court. This consistency of identity across such a broad product range is part of what has allowed Lacoste to remain relevant and desirable for close to a century.

Why Buy Your Lacoste From Butterworths

Butterworths stocks a genuine range of Lacoste clothing for customers in Rochdale who want authentic French style backed by real quality. Every item we sell is sourced through legitimate channels, so you can be confident you are getting the real crocodile rather than an imitation. Our team understands the fit and sizing nuances across the Lacoste range and is always happy to offer genuine advice, while our reliable UK delivery makes it simple to add this timeless brand to your wardrobe.

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