3 products · Free UK delivery
On Running has redefined performance footwear since its Swiss founders invented CloudTec cushioning back in 2010, creating a genuinely new running sensation. Backed by innovation and precision Swiss engineering, On has quickly become one of the fastest growing running brands in the world. Butterworths stocks a great range of On trainers, ideal for runners and everyday wearers who want cutting edge comfort.
SALEOn Running
On Running Cloudswift 3
£150.00£195.00
SALEOn Running
On Running Cloud X 3 Trainers
£130.00£170.00
SALEOn Running
On Running Men's Cloudflyer 4 Shoes
£150.00£195.00
On was founded in 2010 in Zurich by former Swiss Ironman champion Olivier Bernhard together with David Allemann and Caspar Coppetti. The idea began when Bernhard, seeking a completely new running sensation, created a prototype by cutting up sections of a garden hose and gluing them to the sole of an old trainer. This experiment became the basis for CloudTec, a cushioning system built around individual pods designed to provide soft landings and firm, explosive take offs. The trio founded On around this innovation, and the brand has since grown at remarkable speed, going public on the New York Stock Exchange in 2021.
On is best known for its distinctive CloudTec sole technology, instantly recognisable thanks to the visible cushioning pods along the base of each shoe. This genuinely novel approach to cushioning has helped the brand carve out a strong identity in a crowded running shoe market, appealing to runners looking for a different underfoot feel compared to traditional foam midsoles. On has expanded well beyond running shoes into training footwear, apparel and even tennis, notably through its high profile partnership with Roger Federer, who joined the brand as both investor and advisor in 2019.
On trainers are built on genuine Swiss engineering precision, with a strong focus on research backed cushioning and propulsion technology rather than simply following existing footwear trends. The CloudTec system offers a distinctive ride that many runners find genuinely improves comfort and performance, while the brand's clean, minimalist Swiss design aesthic means the trainers look just as good for everyday wear as they do on a training run. On's rapid rise reflects a brand that has earned its reputation through real product innovation rather than marketing alone.
On's running trainers, such as the Cloudmonster or Cloudstratus, work well with athleisure outfits, pairing naturally with leggings, joggers or technical shorts. For a more casual everyday look, styles like the Cloud 5 sit comfortably with jeans or chinos thanks to their relatively understated silhouette. Given the distinctive sole design, it is worth letting the trainers stand out as the focal point of an outfit, keeping the rest of your look relatively simple.
On has introduced its Cyclon subscription service, which provides trainers made from castor bean based materials that are returned to On at the end of their life to be recycled into new pairs, creating a genuine circular model. The brand has also increased its use of recycled materials across its apparel range, reflecting a broader commitment to reducing its environmental footprint as it continues to grow.
Butterworths stocks a genuine range of On trainers, bringing this fast growing Swiss brand's innovative cushioning technology to customers across Rochdale. Given the brand's distinctive fit and feel, our knowledgeable team is on hand to help you find the right style for your running or everyday needs. With fully authentic stock and reliable UK delivery, Butterworths makes it easy to experience On's genuinely different approach to running comfort.